On March 11th 2012 at SXSW, Studio Akko founder Ron Goldin coordinated and led a panel discussion with several influential leaders from successful start-ups.
The panel included Foursquare’s Head of Product Alex Rainert, Foodspotting co-founder/CEO Alexa Andrzejewski, and Instagram co-founder Mike Krieger who spoke of how great mobile design experiences begin and evolve. They covered an overview of vision, the designer’s role, multidisciplinary collaboration, alternatives to user research, the nuances of mobile interface design, and the challenges of scaling a mobile product.
Presenting to a room packed to its 350 person capacity, a further couple of hundred attendees (including many friends!) unfortunately were turned away, showing the relevance of both the content and panel members to the SXSW community. A huge thanks to Morgan Holzer (@msh) who provided a video of the entire discussion for those who couldn’t attend.
Following the success of this topical discussion, Studio Akko will be looking at other forums to present this format with a fresh lineup of engaging panelists.
Original panel description:
What people said: